NEW YORK, N.Y. (December
12, 2002) – The Shubert Organization today
marked the opening of the Little Shubert Theatre, a new
state-of-the-art Off-Broadway theatre located at 422 West
42nd Street.
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Chairman
Gerald Schoenfeld |
Shubert Chairman Gerald Schoenfeld and President
Philip J. Smith greeted members of the New York theatre
community and members of the press to celebrate the completion
of the Little Shubert.
Speakers at the informal ceremony included
the architect Hugh Hardy of Hardy Holzman Pfieffer Associates.
Tommy Tune and the Manhattan Rhythm Kings performed highlights
from the new big band show "Tommy Tune: White Tie
and Tails," the Little Shubert Theatre's inaugural
production, which is currently in previews and opens on
December 18.
The Little Shubert is the first Off-Broadway
theatre in New York built from the ground up and the first
Off-Broadway theatre owned by the Shubert Organization.
The 499-seat Little Shubert theatre is housed
in a new 39-story residential tower named Theatre Row
Apartments, located on West 42nd Street between Ninth
and Tenth Avenues. Other businesses included in this award-winning
development are Theatre Row, a new 6-theatre complex created
by the 42nd Street Development Corporation, and a new
restaurant space. Also located on the block is the new
Playwrights Horizons theatre complex, currently under
construction.
Notable features of the Little Shubert
Theatre include an exceptionally well-configured auditorium
with state-of-the-art seating, combining ergonomically
designed comfort with generous legroom. The orchestra
floor incorporates stadium seating providing excellent
sightlines and proximity to the stage. The stage itself
and the orchestra pit are comparable in size to the dimensions
of many Broadway theatres. Like the public spaces, the
modern backstage facilities are fully accessible to persons
with disabilities.
In the design of the Little Shubert Theatre,
great attention has been paid to both the interior acoustics
as well as attenuation of exterior noise. The interior
décor blends exposed technical infrastructure with
warm, rich colors, and an interplay of textures and surfaces
leads one's focus to the stage picture.
On the exterior of the building, the marquee
consists of an ornamental canopy in architectural metal
and glass topped by an illuminated sign for the attraction
in residence. Above this is a vertical sign with the name
Little Shubert Theatre. The theatre entrance, consisting
of two pairs of glass doors, is surrounded on both sides
and above with back-lit signage.
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| Shubert
Theatre Illustration
New York City, 1920s |
The front of the house includes a fully
computerized box office serviced by Shubert Ticketing
Services and TeleCharge.com. The inner lobby contains
generously sized restroom facilities. The upper lobby
is accessed by an open stairway, an escalator, and an
elevator providing wheelchair patrons full use of the
theatre. The upper lobby features floor-to-ceiling windows
overlooking 42nd Street, a refreshment bar and concession
stand.
Shubert Chairman Gerald Schoenfeld stated,
"The Shubert Organization has been represented Off-Broadway
in its co-ownership of the Variety Arts Theatre and its
role as co-producer of Off-Broadway plays including 'Little
Shop of Horrors,' 'Nixon's Nixon,' 'Standup Shakespeare,'
and A.R. Gurney's 'The Middle Ages.' It appeared to us
it would be appropriate to have an Off-Broadway theatre
of our own, built from the ground up, a first for an Off-Broadway
theatre. We are pleased to be a part of the Off-Broadway
community of theatres and to be represented on 42nd Street,
together with the theatres comprising Theatre Row."
The Little Shubert Theatre is the first
new theatre built by the Shubert Organization in New York
City since 1928, when the Ethel Barrymore Theatre opened
on West 47th Street. The Shubert Organization owns 17
Broadway theatres, including co-ownership (with the Irving
Berlin Estate) of the Music Box theatre.
The Shubert Organization has been in the
forefront of the American theatre since the start of the
20th century. Under the leadership of Gerald Schoenfeld,
Chairman; Philip J. Smith, President; and Robert E. Wankel,
Executive Vice President, the firm continues it involvement
in the presentation of distinguished theatrical productions.
Notable Shubert productions and co-productions include
"Cats," "Sunday in the Park with George,"
"Dreamgirls," "The Heidi Chronicles,"
"Jerome Robbins' Broadway," "The Life and
Adventures of Nicholas Nickleby," "Song and
Dance," "Amadeus," "The Gin Game,"
"The Blue Room," "Dirty Blonde," "Dance
of Death," and "Amour,"
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